Internova Travel Group‘s luxury sports travel company Roadtrips is seeing a familiar pattern emerge ahead of the 2026 FIFA World Cup: High-end travelers are holding off on committing to semifinal and final packages, but when they do pull the trigger, they’re spending significantly more than in years past.
That should be music to the ears of hoteliers concerned booking patterns showed World Cup hotel room demand is falling short of expectations. Premium packages through Roadtrips currently start around $6,675 per person for semifinal experiences and $18,515 per person for final packages, with many clients pushing those numbers higher through upgraded accommodations, extended stays, and private experiences.
“We’re seeing many travelers approach the World Cup the same way they approach the Super Bowl, Formula 1 Monaco or the Olympics,” Dave Guenther, president of Roadtrips, said in a prepared remark. “They want the flexibility to wait for the most exciting matchups, but once they decide to go, they’re looking for a seamless, highly personalized experience with premium accommodations and VIP-level service.”
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