De Telegraaf reports that Air France-KLM Group is reportedly planning on rebranding. The concept behind this seems logical enough, though this would be a major undertaking…
The thing is, Air France-KLM is continuing to grow, with the airline group likely taking a majority stake in SAS, and also bidding to buy a stake in TAP Air Portugal. The report suggests that Air France-KLM CEO Ben Smith is behind this project, and wants to create a name that’s more inclusive for a growing group.
For now, the project is reportedly using the working title “the Blue Group,” but that’s not necessarily what it’s expected to be named. If we’re polling ideas, personally I think “the Flying Blue Group,” or something along those lines, would be a good name. After all, it would tie it into the loyalty program, and it would be the one thing potentially linking all member airlines.
A great solo travel tip spotted this week on One Mile at a Time.
