Marriott has just announced plans for its newest EDITION property, which also marks the brand’s debut in Africa.
The Cape Town EDITION is expected to feature 142 guest rooms and suites, in addition to several dining outlets (including a rooftop bar), a spa, pool, and meeting and event facilities. The development will also feature six private residences. The EDITION will boast views of the Atlantic Ocean, the City Bowl, Table Mountain, Lion’s Head, and Signal Hill.
Shanghai-based architectural firm Neri & Hu has been appointed to design the property, in collaboration with local architect and design firm StudioMAS. So far details about the property are otherwise quite limited, but based on the couple of renderings that have been released, this property will have a unique design.
I’m curious, does anyone know the backstory of this deal? I imagine this development has been under construction for a long time if it’s opening next year. So had they previously not decided on a brand, or did they just make a change at the last minute?
For those of you not familiar with EDITION, it’s Marriott’s modern premium brand. Think of it as a modern take on Ritz-Carlton, aimed at a younger crowd (while still offering limited Bonvoy elite benefits, including not offering complimentary breakfast). Personally I have mixed feelings on the brand, and in particular, think it’s a bit extreme when it comes to marketing.
This is a great addition to the Cape Town hotel scene
While I can be critical of the EDITION brand, Cape Town is a city where I’m delighted to see such a property open. The reality is that Cape Town currently has no luxury points hotels belonging to one of the major hotel groups. There are plenty of chain hotels, but they’re all mid-range, at best.
A great solo travel tip spotted this week on One Mile at a Time.
