Luxury hospitality has reached an inflection point—one where innovation enhances, rather than replaces, human connection. This theme resonated throughout the International Luxury Hotel Association’s (ILHA) recent conference, INSPIRE Las Vegas, as global industry leaders shared perspectives on how care, craft, and technology are shaping the next chapter of luxury travel.
He reframed luxury service as a simple but disciplined practice: a genuine welcome rooted in respect, an unwavering commitment to fulfilling guest wishes, and a meaningful farewell. His legendary “$2,000 rule”—empowering every employee to resolve a guest issue on the spot—was positioned not as a cost, but as an investment in lifelong brand ambassadors. In a conference rich with innovation, Schulze’s message set the tone: technology may enable scale, but trust and care create loyalty.
A great solo travel tip spotted this week on Luxury Travel Advisor.
