The Wall Street Journal published an article suggesting that Viking is a luxury cruise line simply because it is expensive. The public makes this mistake too – and it’s wrong.

That’s just not what the product is.
Viking is a tired product specifically in the ocean space, differentiating from its river product. Its model (with traditional main dining rooms) is focused on educational programs but its price point is equal to or above luxury providers. I found several dates that were above Seabourn. That brand offers a modern, larger, updated Verandah with white glove service, and on-demand caviar – no charge for alcohol whether it’s at dinner or lunch or not. Many of those dates, it’s well above Explora Journeys (as much as twice the price) which also includes all suites with walk-in closets, heated marble floors, and a full shower on brand new ships.
A great solo travel tip spotted this week on Live and Let's Fly.


