The hotel brand that once defined “luxury lifestyle” hospitality is zeroing in on the city where it all began with a lot riding on its comeback.
W Hotels has unveiled the $100 million reinvention of W New York – Union Square, reopening the 256-room property as the global flagship for the brand’s evolution. Marriott is positioning the reboot as both a nod to W’s past and a marker for its future, after years when the label that once felt fresh, bold, and cultural started to look a little dated in the crowded lifestyle hotel space.
A great solo travel tip spotted this week on Luxury Travel Advisor.
