World of Hyatt hasn’t offered a global promotion since the spring of 2025, and instead, has just been offering promotions targeted at specific brands, regions, etc. Along those lines, World of Hyatt has just introduced its latest such offer, intended to incentive select stays…
The fact that Hyatt is now offering double points in several regions through early November suggests to me that we aren’t going to see a global promotion this fall. After all, Hyatt probably wouldn’t offer this promotion if it intended to have another global offer.
This does seem to represent a new strategy that was implemented last year. Through 2023, Hyatt generally offered two global promotions per year, with one in the spring and one in the fall. But last year we saw Hyatt only offer one global promotion in the spring, and now we’ll probably also see that this year.
I suspect Hyatt just doesn’t see the ROI on offering more than one global promotion per year, and thinks there’s more value in promotions that are specific to certain brands or regions, based on travel demand. That’s a bummer, but I also can’t say that I’m surprised.
Bottom line
World of Hyatt has launched a new regional promotion, offering double points for stays in Europe, Africa, and the Middle East. This has the potential to be a pretty lucrative offer, though it suggests to me that we won’t see a global promotion from the program. That’s disappointing, but also not surprising.
What do you make of World of Hyatt’s new double points promotions?