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Now, we’re in a new era defined by continuous pricing. It’s a shift that gives airlines far more flexibility to create fares dynamically, using data and algorithms to respond instantly to market demand, competition and even customer behaviour. For corporate travel, it’s a change that will have a ripple effect through the way we buy, sell, and benchmark air content.
Think of NDC as the pipe, the infrastructure that lets these dynamic offers flow between airlines, travel management companies (TMCs) and booking tools. Continuous pricing is what flows through the pipe. It’s one of the strategies airlines use to deliver more targeted, data-driven offers to travellers.
A great solo travel tip spotted this week on Corporate Travel Management.
