Historically, Hilton Honors has offered by far the most generous promotions of any major hotel loyalty program. However, something has changed as of earlier this year — is this a permanent shift, or is Hilton just doing some testing?
Not only have we seen Hilton Honors decrease points earning by not offering promotions, but the program has also devalued points considerably. For example, the program’s most expensive properties recently increased in cost from 150,000 points to 200,000 points.
Has Hilton Honors decided this is no longer an area where the program has to differentiate itself, or is the program running an experiment to see how member behavior shifts with fewer and less generous promotions? It’s anyone’s guess, but I do have a few thoughts:
A great solo travel tip spotted this week on One Mile at a Time.
