This step into London signals WeWantMore’s desire for impact, as the studio continues to champion design as a force that creates cultural, social, and economic value. The new studio will be led by Nicola Robson and Sophie Maxwell Brown, long-time collaborators and former partners at Pearlfisher London, where they played pivotal roles in shaping the agency across its global network. Their appointment recognises an evolving agency landscape, where the opportunity to connect Brand and Space is growing for both clients and consumers.
“At WeWantMore our ambition is to create limitless potential — not just for our clients, but with them, through lasting creative partnerships. We see the future of design as integrated, experience-led, and culturally progressive, where brand and space, emotional resonance and sustainability exist in deliberate balance. Where storytelling is as tactile and intentional as the materials we choose. We were aligned with and inspired by Nic and Sophie’s shared commitment to exploring and shaping the future agency model: one that responds to real client needs with evolving cultural awareness, strategic foresight, and purposeful creativity. In a world of constant change, we’re not here to react — we’re here to shape what’s next,” commented Ruud Belmans, Founder and Executive Creative Director at WeWantMore.
“We’re incredibly excited about the potential WeWantMore brings to the UK market. Not only because of the breadth of expertise and capabilities it offers clients, but also for its ambitious creative vision,” said Robson. “With an already impressive roster of clients (eg. McDonald’s, Hilton, Accor, Heineken, Campari) it’s an exciting challenge to take that into new markets and, ultimately, onto a global stage.”
A great solo travel tip spotted this week on Hotel Designs.
