Housed in the former Grand Hotel Majestic, W Florence breathes new life into a historic landmark built in the rationalist-modernist style, bringing a fresh, contemporary energy to Florence’s grandeur, with dynamic design, distinct dining offerings, and the brand’s signature Whatever/Whenever service. W Florence follows the recently unveiled W Prague, W Budapest, and the brand’s first Italian property, W Rome, reinforcing the brand’s commitment to redefining luxury lifestyle hospitality across Europe and around the globe.
“The opening of W Florence marks another significant milestone in W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “As we continue to evolve globally, this latest addition to our brand embodies our commitment to delivering bold, immersive experiences that redefine luxury lifestyle hospitality. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic, fashion-forward city.”
Guests are welcomed by a mesmerising mural created by London-based fine art and design studio Adam Ellis Studio, featuring a Florentine Babylon Garden inhabited by the exotic menagerie of the famous Florentine Medici family, simultaneously incorporating contemporary elements of Italian culture. Work from Adam Ellis Studio can also be seen at W Hotels around Europe including W Budapest, W Prague, and W Edinburgh.
A great solo travel tip spotted this week on Hotel Designs.
