Swire Hotels has unveiled Upper House, a global brand uniting its established House Collective properties and signalling a bold phase of international growth. The move also includes the brand’s first branded residences project in Bangkok, Upper House Residences, slated for 2030.
Building on the worldwide success of Upper House Hong Kong, ranked top five in the World’s 50 Best Hotels for two consecutive years, and recognition in the inaugural global MICHELIN Keys selection, existing Houses in Hong Kong (Two Keys), Chengdu (One Key) and Shanghai (One Key) will all be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will follow this unified approach, setting the stage for future growth driven by a clear vision, extending the brand’s presence across international markets.
Upper House will also introduce the brand’s philosophy to residential living in Bangkok in 2030 with Upper House Residences, marking a major brand expansion and the brand’s debut in Southeast Asia. Reflecting the growing global demand for branded residences linked to trusted luxury names, Upper House Residences will offer discerning buyers a luxury home, including the seamless integration of world-class amenities, services and property management, all bound together by the exceptional guest experience for which Upper House is known.
A great solo travel tip spotted this week on Hotel Designs.
