United Airlines is once again taking its Newark-versus-JFK argument straight to the streets of New York City on top of yellow taxi cabs.
The concept is simple and familiar. The digital displays show up-to-the-minute drive times from a taxi’s exact location to both airports, reminding passengers that Newark is often the faster option, especially during peak traffic. The campaign also cycles through cheeky messaging highlighting Newark and United’s hub there.
This is not a new idea. United ran a similar campaign back in 2017, using taxi toppers to needle JFK and reinforce the airline’s long-standing message that Newark can be the more efficient choice for many travelers. The ads were memorable precisely because they took advantage of a captive audience stuck in traffic…and also because you probably won’t see those ads in Brooklyn or Queens.
A great solo travel tip spotted this week on Live and Let's Fly.
