The Lux Collective, a portfolio made up of flagship luxury brand LUX*, sustainability-focused SALT, and newest bold urban brand SOCIO, continues to evolve with purpose-led design and culturally resonant experiences, while remaining focussed on its vision to become the world’s leading hospitality group.
Guiding this trajectory is Olivier Chavy, Chief Executive Officer of The Lux Collective. “Our vision is clear: to redefine the conscious luxury hospitality of tomorrow. As we accelerate our global expansion and enter new markets, we remain committed to creating sustainable design-forward destinations that foster genuine connection. Through our innovative brands, these new signings reflect our ambition to push boundaries, elevate local narratives and craft experiences that truly resonate with today’s travellers.”
Set in the mist-laden highlands near Chengdu, LUX* Tea Horse Road Mount Tiantai will offer a serene escape from the summer heat, with temperatures that sit 8-10°C cooler than the city. Surrounded by sweeping high mountain tea plantations famed for the Dark Tea heritage, the retreat’s elevated setting reveals radiant sunrise vistas and drifting seas of clouds that capture the spirit of China’s historic trade route. Slated to open in Q1 2027, the hotel will feature two distinct settings – 10 charming rooms in the old town along the river, and 90 tranquil mountain rooms a 35-minute drive away.
A great solo travel tip spotted this week on Hotel Designs.
