Airline industry and travel trends evolve over time. Coming out of the pandemic, there are few words airline executives have used more than “premium” and “Europe” when it comes to describing where demand is strongest. In recent years, summer travel to Europe has been all the rage, and the growth opportunities almost seem endless. However, is that really the case, or how will this aspect of the industry evolve over the coming years?
People who may have traveled internationally very little before the pandemic are largely now making an annual trip to Europe. And even beyond that, you have the trend of people taking multiple summer trips to Europe. Americans are going to Europe in summer like New Yorkers go to the Hamptons (if they even go there anymore… or do they just meet in Saint-Tropez now?).
What’s driving this growth in demand for travel to Europe? The way I view it, there are a few primary factors:
A great solo travel tip spotted this week on One Mile at a Time.
