Fauchon L’Hotel Paris, a member of The Leading Hotels of the World, recently conducted a survey among luxury travel advisors to determine what matters to their clients when selecting a hotel.

One of the key findings—which was 100 percent unanimous by all respondents—was that it is important for a hotel to offer “an authentic sense of place” versus a “cookie-cutter brand design.” This is clearly a departure from when travelers preferred the consistency of knowing no matter where in the world they traveled, they would find the same carpeting, bedding, décor, amenities and overall experience. Additionally, while the top two important factors when selecting a hotel were hotel location (97.5 percent) and staff and service (82.5 percent), when travelers report back about their trip, six in 10 respondents commented about the “warm and welcoming service they received” while only 21.3 percent mentioned the “great location.” The two factors which were the least commented on were “the views, welcome amenity and staff” and “the value for their dollar.”

A great solo travel tip spotted this week on Luxury Travel Advisor.

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