TakeUp, a revenue engine for independent hospitality properties, has released “The Rise of AI-Planned Travel in 2026”, a new consumer research report based on a survey of 300 U.S. travelers who took at least one overnight leisure trip in the past year. The study explores how travelers are using artificial intelligence to plan, research, and book their trips, and what that shift means for hotels and lodging operators.
Powered by survey platform Pollfish, TakeUp gathered responses that reveal a traveler audience that is highly aware of AI (90 percent), increasingly comfortable using it, and already relying on it to compare prices, evaluate accommodations, and make booking decisions. The research also surfaced key points of friction—55 percent of respondents have yet to use an AI tool for travel planning activities—including concerns around accuracy, real-time pricing, and personalization, which will shape how AI tools evolve next.
A great solo travel tip spotted this week on Luxury Travel Advisor.
