Don’t knock the classics, especially when it comes to hotel brands.
Kempinski Hotels, the oldest luxury hospitality group in Europe, announced this week the acquisition of Augustine Hotel, Prague — long seen as one of the best hotels in the Czech capital, currently part of Marriott’s The Luxury Collection, and previously part of Rocco Forte Hotels. Its next chapter with Kempinski plays a vital role in the growth of the historic hotel group looking to make an ultra-luxury splash around the world.
The acquisition, the first for Kempinski since the investment in Hotel Vier Jahreszeiten Kempinski Munich more than 50 years ago, goes against a broader industry “asset-light” push by major hospitality players like Marriott International, Hilton, Accor, and Hyatt. But it is a strategy Kempinski Group CEO Barbara Muckermann sees as key in living up to the brand’s potential and global ambition.
A great solo travel tip spotted this week on Luxury Travel Advisor.
