The Luxury Collection has unveiled its new global campaign starring Justin Theroux: “I am The Luxury Collection”. Created in partnership with Stept Studios, the campaign is a bold celebration of the beautiful dualities that define the brand—where heritage meets modernity, whimsy meets intention, and global sophistication meets deeply local character. The Luxury Collection spans more than 130 hotels and resorts across 40 countries.
The campaign unfolds as a cinematic journey—an invitation to explore the extraordinary through a series of films starring award-winning actor, producer, and filmmaker Theroux as The Curator. Joining the brand’s Global Explorer program, Theroux offers his discerning eye to reveal that no two experiences within The Luxury Collection are ever the same. Through his unique perspective, The Curator celebrates the vibrancy of the world’s most enchanting destinations and the art of discovering them in one’s own personal way.
A great solo travel tip spotted this week on Luxury Travel Advisor.
