Travel preferences in 2025-2026 vary sharply among Millennials, Gen X and Baby Boomers, shaping everything from cruise demand to tour styles and wellness vacations, according to an analysis from the Internova Index: North American Traveler Insights.
Drawing on a survey of 4,000 North American travelers and millions of bookings by travel advisors from Internova Travel Group’s portfolio, the 2025 Index highlights distinct generational priorities that are expected to influence leisure travel in the year ahead.
A great solo travel tip spotted this week on Luxury Travel Advisor.
