World of Hyatt has long been my favorite major hotel loyalty program. I feel like Hyatt tries harder than the competition when it comes to delivering on benefits, and also offers more in the way of confirmed perks that can meaningfully improve the stay experience of members.
While I’ve long praised Hyatt for this differentiation, it definitely feels like the tides are turning a bit, in terms of the “generosity” of the program. So I’d like to talk about that in this post. Is Hyatt just making smart business decisions and cashing in on its goodwill, or could these updates cause Hyatt to lose its edge?
In this post:
Now, that represents massive growth as a percentage, though quite frankly, the $50 million number is actually lower than I would’ve expected, and it makes you wonder what the top-line revenue number is for the partnership.
Hyatt of course emphasized that these changes would be good for customers, with the company’s Chief Commercial Officer saying the following (and that says nothing of Hyatt’s CEO claiming that members had “overall positive” reactions to the devaluation):
“Our expanded agreement with Chase marks an exciting next chapter in how we grow, reward, and engage with our most loyal travelers. By deepening our collaboration, we’re creating more ways for Chase cardmembers to experience Hyatt’s global portfolio and for World of Hyatt members to be recognized beyond their stays – driving meaningful value for our guests, our owners, and our brands.”
A great solo travel tip spotted this week on One Mile at a Time.
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