Daring design is front, centre, top, middle and bottom at the Town Hall Hotel in Bethnal Green – well placed among its vibrant neighbours: the Young V&A museum, Columbia Road Flower Market and Brick Lane.

The seriously stylish hotel is home to 97 rooms: 10 double bedrooms and 87 suites with fully fitted kitchens. Plus, one of London’s largest suites, the De Montfort Suite – a triple-height ceiling, 1,659-square-foot space which sleeps two but can dine up to 20 (and is well coveted among global celebs…).

Stepping into the Art Deco main lobby, a marble starburst centralises the floor space and gently greets guests with the comforting embrace of heritage. An angular, brass-topped check in desk also cements the building to its 1910-history, as does a gallery wall of black and white images showcasing the property’s bygone eras. While the fluid lines of 7os seating, set against the backdrops of 21st-century artworks, draws the lobby into modernity. Even the guestroom key cards play their role in the transportive historical design narrative, displaying Lady Justice in a contemporary illustration style.

A great solo travel tip spotted this week on Hotel Designs.

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