Perched on the sixth floor of Manhattan’s Park Terrace Hotel, Branch is a private members’ club offering sweeping views of Bryant Park and the New York Public Library. This exclusive space marks the American design debut of London-based studio Holloway Li, who have crafted an intimate yet dynamic environment tailored for New York’s community of creatives and young professionals.
An out and out shapeshifter, Holloway Li has the Branch club transitioning as smoothly from workspace to cocktail bar as the sky does from day to night. It is an atmosphere attuned to the rhythms of its members, offering both productivity and play in equal measure
At its most elemental, the design is a carefully orchestrated arrangement of seating clusters that animate an open space. The interior leans into the formal language of David Chipperfield‘s architectural columns to mould an intimate environment that balances work and socialising – to foster the client’s desire to initiate spontaneous encounters of the creative kind.
A great solo travel tip spotted this week on Hotel Designs.
