Hilton is celebrating 2025 with the just-announced launch of its — wait for it — 25th brand, Outset Collection by Hilton.
The eighth brand in Hilton's Lifestyle portfolio, Outset Collection by Hilton was designed for "guests looking for boutique hotels with an independent identity and experience," according to a statement Hilton shared with TPG ahead of the launch.
Right now, Outset Collection is scheduled to launch its inaugural properties later this year, with bookings starting in November. Though Hilton is staying quiet about the exact details of those initial properties, the company is touting that this new brand will offer Hilton's "signature hospitality in places guests might not expect, ranging from urban destinations, small towns, adventure outposts and offbeat hubs."
A great solo travel tip spotted this week on The Points Guy Articles.
