It’s rare to see airlines having this much fun on social media nowadays (well, aside from Ryanair roasting its customers), so huge credit to British Airways and Norwegian Air Shuttle for their World Cup rivalry, and for following through on their promises…
British Airways was of course supporting England, while Norwegian Air Shuttle was supporting Norway. The two airline brands had a healthy dose of trash talking on social media, which ultimately resulted in a fun bet. The airline associated with the losing team would have to change its logo on social media to that of the airline associated with the winning team, for a period of 24 hours.
They really went all-out with this, including a Norwegian employee flying to London so that they could shake hands on the bet, and exchange USB thumb drives containing the logo of the other airline. The two companies had a joint post on social media.
A great solo travel tip spotted this week on One Mile at a Time.
