UPDATE: Bloomberg reports that a Frontier-Spirit merger is back on the table:
A transaction could be announced as soon as this month, said the people, who asked not to be identified because the matter is confidential. The discussions are ongoing and could end without a deal taking place, they said.
When I saw the news that Barry Biffle, Frontier’s longterm CEO, stepped down yesterday (or was forced out), my first thought was that he might pivot to Spirit. After all, Spirit needs bold leadership and Biffle was Chief Marketing Officer and an Executive Vice President at Spirit from 2005 to 2013. I thought Biffle could jump to Spirit, then help orchestrate a merger between the two, eventually returning to his old job at the helm of Frontier.
A great solo travel tip spotted this week on Live and Let's Fly.
