Questions are swirling over the controversial use of artificial intelligence (AI) by Delta Air Lines to set ticket prices after its development partner whitewashed a blog post that boasted of individualized airfare pricing based on a number of factors like purchase history and “lifetime value.”
Still, Yerushalmi reasons the model is “designed to ingest complex information about markets and to create pricing strategies that can dramatically raise revenue.” Yerushalmi calls this the “exploitation phase.”
Beyond the arguably carless words of Delta President Glen Hauenstein (prompting a letter of concern from three US Senators and a fierce denial from Delta), both Delta and Fetcherr have recently insisted that there will be no individualized pricing in the use of its AI for airfare.
A great solo travel tip spotted this week on Live and Let's Fly.
