JetBlue TrueBlue has rolled out its newest promotion on purchased points. The program has gotten much more aggressive with these sales in recent times. This has the potential to be a good deal, so let’s cover the details.
But generally speaking, that’s not something that works too well for revenue based frequent flyer programs. Now, there are still some situations where this could make sense, so let’s consider a couple of scenarios.
If you’re redeeming for travel on JetBlue, each TrueBlue point will typically get you at most 1.5 cents toward the cost of a JetBlue ticket, and that’s on the very high end. Personally I value TrueBlue points at 1.3 cents each. So you’re not really going to come out too far ahead here, if at all, by buying points and then redeeming toward a JetBlue fare.
One other thing to keep in mind is that JetBlue TrueBlue has gotten much better about adding redemptions on partner airlines in recent times, including on Qatar Airways and Japan Airlines. There are some good deals to be had. For example, a one-way business class award from the United States to Japan starts at 64,000 points, while a one-way business class award from the United States to Qatar starts at 70,000 points.
At this acquisition rate, that’s quite a good deal. The catch is that award availability can be tough to come by, and on top of that, connections will cost you extra. Still, at least there are now some circumstances where buying TrueBlue points could be justifiable, which I’d say wasn’t the case before.
Furthermore, for whatever reason, JetBlue TrueBlue seems to have access to more Qatar Airways award space than American AAdvantage, which is another reason to consider accruing TrueBlue points.
Bottom line
JetBlue is selling TrueBlue points with up to a 125% bonus, an opportunity to buy points for as little as 1.43 cents each. I’d only buy JetBlue points with a specific use in mind. There’s value to be had in some situations, such as if you have a particular Japan Airlines or Qatar Airways award you want to book, and there’s availability.
A great solo travel tip spotted this week on One Mile at a Time.
