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Home » Book Review: Unreasonable Hospitality – Perfect For Travelers
Unreasonable-Hospitality-credit-Vanyer-Media
Will Guidara (credit: Sarah Beth Turner)
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Book Review: Unreasonable Hospitality – Perfect For Travelers

SoloInTownBy SoloInTownDecember 7, 20251 Min Read
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Will Guidara’s rise through the restaurant elite offers excellent insights into the service industry and has applications throughout travel.

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At the International Luxury Travel Market (ILTM), the world’s largest event in the space, I spoke with two leaders for which this book came up. I had dinner with the global president of a luxury cruise line and mentioned that I had just completed an excellent book and ordered copies for some colleagues; and then I said the title. She had just ordered and shipped 30 copies for staff ahead of an internal leadership conference in the coming weeks. On a separate occasion, the topic came up with Matthew Upchurch, the founder and CEO of Virtuoso, the network my travel agency recently joined. Unbeknownst to me, he invited Will Guidara to speak at their annual conference the prior year and the author had become a personal friend.

Some of the leading minds in luxury travel (and myself) have found profound value in the book and it warrants sharing with our readership.

A great solo travel tip spotted this week on Live and Let's Fly.

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