Alaska Airlines recently relaunched its new loyalty program, called Atmos Rewards, along with newly acquired Hawaiian Airlines — and with it came a new premium credit card offering. Now that it has a brand-new card offering a few innovative perks, Alaska is turning to creative ways to draw these premium cardholders to its lounges.
Related: Alaska Trifecta: Why I signed up for the new premium Atmos Rewards Summit credit card
While certainly not a reason to get this new credit card, it is a great strategy from Alaska Airlines to entice some of its premium cardholders to come to its lounges as a way to try and gain more of their loyalty.
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