American is trying to become more competitive with Delta and United, given the massive profitability gap between the airlines. The company’s management is finally realizing that the only way to succeed is by investing more in the passenger experience.
Along those lines, American has just announced its latest product investment, and it involves lounges. Admittedly it’s easy to make this all look and sound great for a press release, but I think I’m impressed?
In this post:
This includes refreshed culinary offerings with greater choice, more complete meal offerings, and an elevated presentation, intended to create a “premium, restaurant-inspired experience.”
So, what exactly is changing? In American Flagship Lounges (the premium international lounges), improvements include the following:
- Expanded culinary choices, including a wider range of a la carte dishes that can be ordered via QR code (something that started at the Flagship Lounge PHL, and will now be expanded to the rest of the network), as well as updated dishes at the buffet
- More interactive dining experiences, like new action stations, including a cheese-monger cart, which “bring craftsmanship and personalization to the forefront of the travel journey” (lol, who comes up with this stuff?)
The Flagship Lounge buffet will include the following updated options:
A great solo travel tip spotted this week on One Mile at a Time.
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