American Airlines just reported its 2025 results, and while the headline profit number looks ugly, the more interesting story is what AA is trying to become, and whether it can actually earn a revenue premium for it.
But in 2025, AA actually became more premium…it did not just promise to be. It debuted two new business class suites (on 787-9 and A321XLR), improved its website and app, and enhanced the food and beverage selections in its Admirals Club. This year it has already introduced free Wi-Fi across its narrowbody fleet and will soon introduce Lavazza coffee and Bollinger Champagne onboard.
The question is whether those investments translate into something American has not consistently demonstrated in the modern era: a durable revenue premium. Furthermore, AA’s operational reliability still lags United and Delta..it cannot expect to win a premium if flights are chronically delayed or cancelled.
A great solo travel tip spotted this week on Live and Let's Fly.
