Peak-season European travel is losing its grip on America’s most affluent clients, according to new data from luxury tour operator Enchanting Travels, which found that the share of its U.S.-based guests traveling to Europe during peak season fell from 47% in 2023 to 40% in 2025 — a seven-percentage-point decline in just two years.
The finding, drawn from analysis of more than 10,000 bookings and published in Enchanting Travels’ 2026 State of Luxury Experiential Travel report, is particularly striking set against broader booking trends. Globally, peak-season travel among the operator’s guests actually increased over the same period, rising from 54% to 57% of all trips. In Asia, the shift toward peak season was even more pronounced, climbing from 64% to 72%, as travelers continued to chase fixed-window experiences like Japan’s cherry blossom season. Africa saw a modest uptick as well, from 50% to 52%.
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