Accor currently operates over 180 hotels worldwide across Emblems Collection, MGallery Collection, and Handwritten Collection, as well as Morgans Originals and Paris Society Hotel Collection, which are both part of Ennismore. With more than 45 hospitality brands, Accor has strategically curated the largest and most diverse brand portfolio in the hotel industry.
The surging momentum behind Accor’s collection brands is deeply intertwined with evolving trends in hospitality development. Increasingly, independent property owners are seeking the dual advantage of robust operational support and expanded customer reach beyond their immediate local or regional markets. However, for many of these hotels, this search is particularly nuanced, as they also possess a powerful and meticulously cultivated local identity that they’ve proudly nurtured over many years. The Group’s stable of collection brands perfectly respond to this need by preserving the individuality and unique essence of each hotel while unlocking immediate access to sales and marketing support, global distribution, revenue management systems, and the ALL Accor booking platform and loyalty program.
The opening of Lucknam Park Hotel & Spa, Emblems Collection in the United Kingdom in November 2025 marked a defining milestone as the brand’s first address. The 51-room country estate is renowned for its Michelin-starred dining, wellness facilities and equestrian heritage. In North America, the upcoming opening of Rimrock Banff, Emblems Collection in June 2026 will introduce the brand to the famed Canadian Rockies following a comprehensive renovation program. Six additional openings in Greece and Italy by early 2027 further demonstrate the brand’s selective yet strategic expansion ambition.
A great solo travel tip spotted this week on Hotel Designs.
