Hyatt brand The Standard has announced its newest Southeast Asian outpost – The Standard, Pattaya Na Jomtien. Following the successes of The Standard, Hua Hin (2021), The Standard, Bangkok Mahanakhon (2022), and The Standard, Singapore (2024), this highly anticipated opening will bring fresh energy to Thailand’s eastern seaboard, introduce the brand’s first-ever beach club, Esmé, and reimagine Pattaya through a more elevated lens.
Designed by Verena Haller and The Standard’s in-house design team, in collaboration with ONION, DIN Studio, and Studio Lupine, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.
The property will feature 161 rooms and suites, ranging from the sleek Standard King to Deluxe One Bedroom Suite with Ocean View and Private Pool, and the dramatic 322-square-meter Penthouse. Each space has been designed for maximum comfort and style, featuring rain showers, curated amenities, and garden or sea views that will set the tone for a true escape.
A great solo travel tip spotted this week on Hotel Designs.
