With global hospitality trends shifting towards eco-friendly, experiential travel, the Nokken X BIG Softshell launches at a pivotal moment. Post-pandemic, travellers are increasingly seeking unique, immersive stays that connect them to nature without compromising comfort or luxury. The Softshell challenges the conventional offerings in the tent and yurt market, elevating the concept of mobile accommodation with a structure that combines architectural finesse and environmental sensitivity.
The Softshell stands out in the market of semi-permanent structures due to its innovative combination of lightweight timber framing and a recyclable canvas made in Spain. This approach allows the structure to be easily transported and assembled in remote locations while providing the stability and aesthetic appeal of a permanent building. The use of eco-friendly materials, sourced with sustainability in mind, ensures the Softshell leaves a minimal ecological footprint, aligning with the increased focus on sustainable tourism.
Finn Nørkjær, Partner at BIG, added: “We wanted to create something that transcends the typical idea of temporary architecture. The Softshell challenges the boundaries of mobility and permanence, offering a structure that is not only functional but also enhances the environment in which it’s placed. It’s a step towards how we can build more sustainably while delivering memorable experiences.”
A great solo travel tip spotted this week on Hotel Designs.
