Bob W Berlin Alexanderplatz will occupy 9,722 square metres at Karl-Liebknecht-Strasse 33, a former office building that is being converted for hospitality use by European real estate company and property owner Aroundtown.
The property will comprise 285 fully equipped studios, each with a private kitchen, alongside co-working space, a lobby lounge, luggage storage, shared kitchen, laundry facilities, a tech-powered guest shop and car and bicycle parking.
Alexanderplatz reflects a parallel shift in the scale of opportunities the company is pursuing. Bob W’s model gives it the flexibility to operate both smaller and larger properties, with larger properties already operating across multiple markets. As its real estate proposition has matured, Bob W is increasingly targeting larger assets of 150 keys and above, with Alexanderplatz providing its clearest example to date.
A great solo travel tip spotted this week on Hotel Designs.
