Unforgettable Travel Company is betting that the next phase of the Asia travel boom will happen a few train stops past the places everyone has already posted.
The luxury tour operator on Wednesday launched Unforgettable Asia, a dedicated brand with 50 itineraries across 11 destinations: Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo, and Indonesia. More destinations are slated for late 2026 and 2027.
The company has sold Asia for several years, and company leaders say inquiries for the region climbed 226% between 2022 and 2025. Travel advisors now account for 54% of its Asia bookings. Graham Carter, chief commercial officer and co-founder of Unforgettable Travel Company, said the new brand responds to a question he keeps hearing from some of its top clientele.
A great solo travel tip spotted this week on Luxury Travel Advisor.
