Lu will shape The Society’s creative direction and guide its vision across boutique and lifestyle hotels. She will mentor the design team and champion a studio culture built on collaboration and growth. Her priorities include deepening relationships with operators, ownership groups, and hotel brands, while expanding the studio’s work into higher-tier lifestyle projects, food and beverage, and branded residences.
“Sandy brings exactly what we are looking for: deep hospitality experience, a design instinct that fits everything The Society stands for, and a real commitment to the people she works with,” said Alissa Brandt, Vice President of Interior Design. “As we celebrate 10 years and look ahead to the next chapter, she is the right kind of leader who will help us build on what we’ve accomplished and take the studio even further.”
With more than 20 years in hospitality design, Lu brings experience across hotel and lifestyle interiors throughout North America, including work with brands such as Autograph and Le Méridien. Her career has taught her how to bring together the priorities of ownership, operators, brands, and design teams, while showing her how a strong interior design narrative can shape a property’s identity. She approaches each project by establishing a story at the outset and carrying it through every decision to the finished project. That same approach will inform her work at The Society.
A great solo travel tip spotted this week on Hotel Designs.
