Interesting contrast with Starlux since both make clever use of the extra space in the first row, but while starlux built an entire first class experience around it, eidelweisd in is selling it as an enhanced business class seat. I think the Edelweiss approach makes more sense give passengers a meaningfully better seat without pretending it needs to be an entirely different cabin, similar to united studio.
That being said, I do think LHG would benefit from some greater similarities between brands.
In any case, LHG’s Allegris concept has two decent suites and then a selection of subpar and inconsistent seats in business class. Developing…
A great solo travel tip spotted this week on One Mile at a Time.


