By the time the guest arrives, they already have expectations about what the experience should feel like. Even the booking process can influence that perception. The language used, image selected and information provided all give prospective guests clues about what kind of stay they can expect.
That makes everything around the room important. A restaurant can introduce local food and culture. An outdoor space can offer somewhere to relax, while thoughtful communication can make the guest feel welcome before they even arrive.
These interactions establish expectations. A relaxed and informal hotel should not suddenly sound stiff and corporate in its emails. A property built around local culture can introduce that personality through social content, destination guides and pre-arrival messages.
A great solo travel tip spotted this week on Hotel Designs.
