The current property rebranding would actually be a best case scenario for Aman. As you rightly say the target audience is very similar. So if they rebrand the existing property, they can rebrand the new one from Janu to Aman, which still has the much more powerful brand.
Thank you, Ben, for pointing out that the proper ‘owner’ here is the Sackler family ($35 billion in revenue, driven by their aggressive and deceptive marketing of the opioid OxyContin, linked to more than 450,000 overdose deaths in the last two decades.)
And now… for a member of the Sackler family’s PR team to attempt to insert plausible deniability, discredit me/Ben, and…
A great solo travel tip spotted this week on One Mile at a Time.
