Set in the heart of London’s West End, Broadwick Soho brings a bold, bohemian and deeply personal expression of luxury to the collection. The 57-room hotel channels the glamour, eccentricity and creative energy of its neighbourhood through richly layered interiors, characterful dining and an evolving cultural programme spanning art, music, design and performance. It’s a vibrant hub for local creativity, connection and community.
Conceived by a group of friends and creatives, the property, located at 20 Broadwick Street, Soho is partly inspired by owner Noel Hayden’s childhood memories of his family’s flamboyant seaside hotel in Bournemouth. Internationally acclaimed interior architect Martin Brudnizki brought the vision to life in his first London hotel project, combining English eccentricity, Jazz Age opulence and disco-era glamour. A dynamic assortment of materials, colours, fabrics and textures have been used to create a whimsical and colourful menagerie, embodying 70s hedonism.
The kaleidoscopic hotel is also home to more than 300 original artworks, bringing together internationally recognised names and emerging global artists. Highlights include works by Andy Warhol, Francis Bacon, Bridget Riley, Victor Pasmore, Faye Wei Wei and Casey Moore, alongside specially commissioned pieces created for the guestrooms and suites.
A great solo travel tip spotted this week on Hotel Designs.
