The Ritz-Carlton Yacht Collection has appointed Tatiana Ferreira as chief sales officer. Reporting to President & CEO Ernesto Fara, Ferreira will lead the company’s global sales strategy and execution, strengthening relationships with travel advisors and trade partners, identifying new opportunities for commercial growth, and supporting the company’s continued global expansion. Ferreira will be based in the company’s Fort Lauderdale office.
“Tatiana brings a dynamic luxury background, global perspective, and an exceptional track record of driving commercial growth while elevating the customer experience,” said Fara. “Her ability to connect commercial strategy with operational excellence makes her an outstanding addition to our executive leadership team, and we look forward to her leadership as we continue to grow our global sales organization.”
A seasoned leader with more than 25 years of experience across luxury retail, hospitality, and consumer brands, Ferreira brings deep expertise in commercial strategy, customer experience, and operational excellence, with a demonstrated ability to drive growth and build high-performing teams. Most recently, Ferreira founded HarmonIQ Consulting & Advisory, partnering with executive teams, investors, and boards on customer experience, AI governance, digital transformation, and long-term growth.
A great solo travel tip spotted this week on Luxury Travel Advisor.
