One of Miami Beach's best hotels, the W South Beach, has plans to close later this summer for a major renovation and reflag from Marriott to Hilton. But the hotel isn't just getting a fresh coat of paint and a new name; it's getting a whole new personality.
Hilton announced via a press release on July 7 that the resort will "undergo a meticulous renovation and repositioning" before a planned reopening as the Waldorf Astoria Miami Beach in the winter of 2027, marking the brand's debut in the market.
The hotel has operated as a W under Marriott since 2009, and underwent a major $30 million renovation as recently as 2020. The W brand is a modern lifestyle brand known for being bold, daring and colorful, while Hilton's Waldorf Astoria brand leans more toward sophisticated, timeless elegance.
A great solo travel tip spotted this week on The Points Guy Articles.
