NoMad will open its first Asia-Pacific property in Singapore in late 2026, marking the lifestyle brand’s debut in the region with a 19-story hotel on Orchard Road.
The opening advances Hilton‘s push into the luxury lifestyle segment. Hilton acquired a majority controlling interest in Sydell Group, the company that owns and operates NoMad, in 2024, marking its entry into the luxury lifestyle hotel market and giving it a premium lifestyle flag to compete with the likes of Marriott‘s W and EDITION. Hilton has said it hopes to develop as many as 100 NoMad hotels worldwide, with Sydell continuing to handle design, branding, and management while Hilton leads development.
The Singapore opening will feature three distinct dining and bar concepts plus a poolside lounge, anchoring NoMad’s entry into a market its leadership describes as a global culinary powerhouse.
A great solo travel tip spotted this week on Luxury Travel Advisor.
