With Rome, Brach will be unveiling its third destination, following Brach Paris and Brach Madrid and continues to shape an international brand with an instantly recognisable character: a living, urban, cultural expression of luxury, designed to engage in dialogue with the city.
The project is led by real-estate company Zaka Investments, on behalf of Evok Collection, both owned by Pierre Bastid and partnered with Famille C Participations – the investment fund of the Courtin–Clarins family – a strategic shareholder of Evok Collection.
As in Paris and Madrid, Philippe Starck is responsible for the artistic direction of Brach Roma, bringing to life the brand’s DNA: an inhabited, vibrant, understated expression of luxury, where people come as much for the atmosphere as for the experience. Brach Roma articulates a clear vision of what a living place should be: not a passing trend, but a lasting address capable of establishing its own rhythm, its own scene, its own community, and a distinctive presence in the city.
A great solo travel tip spotted this week on Hotel Designs.
