Marriott International today announced plans to introduce Series by Marriott in Europe following the signings of 11 projects across the United Kingdom and Italy and in collaboration with Splendid Hospitality Group and the Amapa Group. Fuelling the company’s growth momentum in the midscale segment, Series by Marriott aims to deliver reliable, affordable accommodation complete with all the essentials, providing travellers the comfort to unwind and immerse themselves in the surrounding location.
“There continues to be strong demand for affordable accommodation across the region, and our collaboration with Splendid Hospitality Group and Amapa Group allows us to bring an approachable, locally relevant experience to travellers across the United Kingdom and Italy while delivering on the essentials of a hotel stay,” said Neal Jones, President, EMEA, Marriott International. “We see strong potential to further expand the Series by Marriott brand across the continent, which has been created to bring established, regionally relevant brands and hotels into the Marriott portfolio with industry-leading revenue generation capabilities and affiliation cost structures. Owners will have the ability to maintain their portfolio’s independent identity while leveraging the power of our award-winning Marriott Bonvoy loyalty programme with nearly 271 million members globally.”
Marriott plans to further strengthen its collaboration with Splendid Hospitality Group following an agreement to bring five hotels into the Series by Marriott portfolio. The existing properties are situated in Earls Court, Euston, Kings Cross in London and other prime regional locations. Across the portfolio, Splendid plans to offer travellers a reliable stay with comfort, quality and efficiency along with smart functional design and the essentials done right. Both organisations are also in discussions for additional projects under Series by Marriott in the UK.
A great solo travel tip spotted this week on Hotel Designs.
