Pan Pacific Hotels Group (PPHG) continues its global drive for MICE (Meetings, Incentives, Conferences, and Exhibitions) with the launch of “Every Meeting Matters” campaign, which supports the evolution of business events in the post-pandemic era.
As global business travel continues its recovery, the MICE industry is experiencing unprecedented transformation and growth. The global MICE industry market reached a value of approximately US $783.70 billion in 2023, according to data by Research and Markets. The market is projected to further grow at a CAGR of 6.7 percent to reach a value of US $1,407.45 billion by 2032.
A great solo travel tip spotted this week on Luxury Travel Advisor.
