Bilt acquired travel commission platform Sion for $30M. The price tag hints this is about transaction data, not travel concierge services.
What We Know About the Deal
Bilt Rewards announced on March 11 that it has acquired Sion, a commission management platform used by more than 8,000 travel advisors, for $30 million. This is Bilt’s second acquisition in less than a year, following its purchase of receipt data firm Banyan in 2025, and it comes on the heels of a $250 million funding round last July that valued Bilt at $10.75 billion.
Sion was founded in 2019 by Irving Betesh and Alfons Musry. Betesh, who also runs luxury travel agency IBC Private, built Sion out of his own frustration with tracking commissions. The platform “now manages over $7 billion in travel booking revenue”, automates invoice follow-ups with an 85% success rate, and handles commission reconciliation for thousands of advisors. Following the acquisition, Sion will continue to operate independently under its founders.
Bilt CEO Ankur Jain framed the deal as an extension of Bilt’s mission to make its membership more powerful across housing, neighborhoods, and now travel. The press release emphasizes giving travel advisors better tools to run their businesses while positioning Bilt members as a high-value audience.
A great solo travel tip spotted this week on Live and Let's Fly.
